Terms of Service - Ads Platform

Effective: [25/08/2025]

1. Agreement

These Terms govern access to and use of Align Labs’ Service by the entity accepting them (“Customer”) and authorized users (“Users”). By signing an Order or using the Service, you agree to these Terms.

2. The Service

We provide a SaaS platform to analyze campaigns, generate and manage ad creatives, and integrate with ad platforms. We may offer Beta features (as-is, for evaluation). Align Labs is not responsible for ad disapprovals or penalties from ad networks due to Customer’s campaigns.

3. Customer responsibilities

  • Keep accounts secure; ensure Users comply with these Terms.
  • Obtain and maintain all rights/permissions for data you submit (including media, trademarks, platform access).
  • Use the Service only for lawful marketing; comply with channel rules (e.g., Meta Platform Terms/Developer Policies, Ads policies).
  • Review and approve all AI-generated content before publishing.
  • High-risk use” disclaimer to cover political, medical, or financial advertising—Customer is responsible for compliance.

4. Acceptable use

No illegal, infringing, deceptive, discriminatory, or harmful activity; no malware, scraping (beyond docs/API limits), rate-limit abuse, or reverse engineering. Do not attempt to infer identities from aggregated metrics. For AI features, do not request content that violates platform policies (e.g., explicit sexual content, medical advice, or regulated political persuasion unless permitted by law/platform).

5. Customer Data & Outputs

  • Ownership. Customer retains all rights in Customer Data and generated Outputs as between Customer and Align Labs, subject to third-party rights and platform rules.
  • License to us. You grant us a worldwide, limited license to process Customer Data and Outputs to provide the Service and support.
  • Third-party model providers. At your election, prompts/outputs may be processed by your chosen providers per their terms.
  • Feedback. You grant Align Labs a perpetual, non-exclusive license to use feedback to improve the Service.

6. Align Labs IP

We retain all rights in the Service, software, models, documentation, and brand. No rights are granted except as expressly stated.

7. Confidentiality

Each party will protect the other’s Confidential Information with reasonable care and use it only for this Agreement’s purposes.

8. Data protection

We will process personal data as a processor on Customer’s behalf, under a Data Processing Addendum (“DPA”) incorporating required terms (e.g., Art. 28 GDPR). If Customer is a processor, we act as sub-processor. The DPA is incorporated by reference and available at [DPA URL].

9. Security

We maintain industry-standard safeguards appropriate to the risk. Customer is responsible for endpoint/device security and access governance within its workspace.

10. Third-party services

Integrations (e.g., Meta, Google, Shopify) are subject to those providers’ terms and may change. We are not responsible for third-party services.

11. Fees & taxes

Fees are in the Order; payable net [30] days unless otherwise stated. Late amounts may accrue interest. Fees exclude taxes; you’re responsible for applicable taxes.

12. Warranties & disclaimers

We warrant the Service will perform materially per documentation during a paid term. EXCEPT AS STATED, THE SERVICE IS PROVIDED “AS IS.” We disclaim implied warranties (merchantability, fitness, non-infringement) to the extent permitted by law.

13. Indemnities

  • We indemnify you for third-party IP claims alleging the Service (as provided) infringes IP, excluding claims based on Customer Data, use not per docs, or third-party services.
  • You indemnify us for claims arising from Customer Data, your use of the Service in violation of these Terms or law, or your ads/campaigns.

14. Liability

  • TO THE MAXIMUM EXTENT PERMITTED BY LAW:
  • No indirect damages.
  • Cap. Our aggregate liability in any 12-month period is limited to amounts paid by Customer for the Service during that period.

15. Term & termination

Terms continue for your subscription term. Either party may terminate for material breach uncured within 30 days or for insolvency. Upon termination, access ends and we will delete or return Customer Data per the DPA and §18 (Data Deletion).

16. Beta features

Provided “as is,” may break/change; no SLA/indemnity.

17. Government & high-risk use

Not designed for life-critical or high-risk uses (e.g., medical diagnosis, aviation, nuclear). You must implement appropriate human review and controls.

18. Data deletion & portability

During term, you can export Customer Data. On request or upon termination, we will delete Customer Data after a safety/back-up window unless law requires retention. Meta/Facebook data deletion is also available via our callback and instructions page (see User Data Deletion policy).

19. Publicity

We may use your name and logo as a customer reference unless you opt out.

20. Governing law; venue

[Delaware, USA, UAE] (excluding conflict of laws)

21. Order of precedence; changes

If there’s conflict: Order → DPA → Terms → Documentation. We may update Terms for legal/security/platform changes; material changes will be notified in advance.

Questions or Concerns?

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